Atheroma, commonly known as plaque, poses a significant health risk as it accumulates inside arteries, potentially leading to conditions like coronary artery disease, heart attack, or stroke. Viatris, with its brand Lipitor, wanted to educate healthcare professionals about the process of atheroma development using an innovative device. However, due to certain policies, the physical device couldn't be directly provided to doctors, necessitating the creation of a digital version that could be easily accessed and shared on various digital platforms.
